Arranged Marriages continue to be one of the most unique & significant aspects about the Indian society even in 21st century. Indian parents still prefer to choose matrimonial matches for their children hoping to find the best possible match. However the task of finding the perfect match for their sons and daughters at times becomes extremely hectic. Thus the role played by newspaper matrimonial ads play a significant part in promoting the concept of arranged marriages in the country. In simple words matrimonial classified advertising reduces hardships faced by these parents scavenging for potential matrimonial matches.
The idea of finding potential matrimonial groom and bride classified ads via newspaper advertising became instantly popular once it was introduced by a handful of national broadsheets. Extensive reach of these newspapers is the primary reason behind instant popularization of newspaper classified advertising in the country. Even today thousands of matrimonial classified ads are published in Sunday matrimonial pages of Indian newspapers. These matrimonial advertisements are broadly classified under categories like religion, caste, education etc. Open any local newspaper matrimonial page and you will find thousands of matrimonial ads under predominant religions like Hindu , Muslim, Jain, Sikh, Buddhist etc. A few regional newspapers also publish marriage ads under caste categories like Brahmin, Kayastha, Khatriya, Iyer, Agarwal while others include status categories like Manglik, NRI, Divorcee, Widower etc. These subdivisions are seen in newspaper matrimonial columns are extremely important since our national population is marked by is cultural diversity.
Following the internet bubble burst in India, a number of matrimonial website surfaced. These websites changed the entire groom and bride searching trend, at least in the urban areas of the country. Now the onus shifted to the more tech-savvy younger generation who were signing up for these websites hoping to find their match online. On the flipside Indian parents were partially deprived of the task of matchmaking due to lack of internet know how. Sadly none of these Indian matrimonial websites could live up to their expectations. Most profile owners reduced these websites to casual dating sites and thus brought their downfall. The time is right for a unique website that integrates the power and popularity of newspaper matrimonial print classifieds along with the reach of the Internet. Such a website featuring latest newspaper classifieds published across India will surely earn the title of India's most trusted and effective matrimony website. The reason most users showcased on such websites would be serious users who spent thousands of rupees to book a matrimonial ad in newspaper.